And I Was a Marketer!

About 3 years ago, I found myself in an interesting position.

After more than 12 years of seeing my business as a marketing consultant seemingly grow itself year after year, I experienced a huge slow down.

Clients I had worked with for 10 years or more were starting to decrease their budgets as things changed in the financial services industry, the business segment I work in most.

I needed to start marketing my consulting services so I could replace the income I was losing and grow my business beyond where it was to “future proof” my cash flow.

But taking on my own marketing, becoming my own client was challenging. Like, really-hard kind of challenging.

And I’m a marketer!

The experience of struggling to get my arms around my own marketing message and plan taught me that sometimes, you can be too close to your own business to be able to see what you need to do to get things moving in a new direction.

I needed someone else to ask me questions to get me thinking differently about the customers I wanted to attract. Once that happened, I was able to put together a marketing plan and start executing it.

Consistently working the plan has drawn new clients and opportunities that has given me a fresh network to connect with, all leading to growth in my business.

I share my own marketing-is-hard story because I want you to know you’re not imagining it and you’re not alone. Marketing can be really hard. But it’s not an impossible nut to crack.

But if I can encourage you in anything today, it would be to get some outside perspective on what you’re doing with your marketing.

A fresh pair of eyes to look at your last marketing campaign, someone to ask questions you’ve never thought about before can go a long way to opening up marketing breakthroughs that can radically change the way you present your business to potential customers.

If I can be one of those fresh perspectives, be in touch. I’d be glad to answer a question or give you some feedback so you can get your marketing on track to build your business.

Lena Elizer