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There’s probably not a time of year filled with more pressure than November and December. Between trying to wrap up the end of the year for your business and your customers and making sure you work in precious time with family and friends, the end of the year can be a season you hate rather than one you love and look forward to.
Networking is one of those marketing activities (yes, it is a marketing activity!) we neglect for any number of reasons but the truth is, networking is critically important of generating leads and sourcing new customers.
About 3 years ago, I found myself in an interesting position. After more than 12 years of seeing my business as a marketing consultant seemingly grow itself year after year, I experienced a huge slow down.