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Networking is one of those marketing activities (yes, it is a marketing activity!) we neglect for any number of reasons but the truth is, networking is critically important of generating leads and sourcing new customers.
You have a great product or an awesome service that you know is a game-changer for your customers. The problem is that you don’t have as many customers as you would like to. Or that you need to if your business is struggling. That’s why marketing matters.