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Running a business can be a pretty lonely experience. All the decisions, everything that needs to be considered, whether the business makes money or not, all rests with one person -- You.
There’s probably not a time of year filled with more pressure than November and December. Between trying to wrap up the end of the year for your business and your customers and making sure you work in precious time with family and friends, the end of the year can be a season you hate rather than one you love and look forward to.
Networking is one of those marketing activities (yes, it is a marketing activity!) we neglect for any number of reasons but the truth is, networking is critically important of generating leads and sourcing new customers.